The idea was very simple

[salenfl74]

The idea was very simple. The LaughLab website contained two sections. In the first section, people could submit their favourite jokes. In the second section, people answered a few simple questions about themselves – such as whether they were male or female, young or old, and which country they were from – and then rated how funny they found a random selection of jokes that had been submitted by others using a highly scientific 'giggleometer' (see below).
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The experiment captured the imagination of people across the globe and thousands flocked to site. We couldn’t allow any really offensive jokes onto the site, and so each and every joke had to be vetted. This job was carried out by LaughLab team members Helen and Emma.

[salenfl74]

A man takes the day off work and decides to go out golfing. He is on the second hole when he notices a frog sitting next to the green. He thinks nothing of it and is about to shoot when he hears, "Ribbit. 9- Iron".

The man looks around and doesn't see anyone. "Ribbit. 9-Iron." He looks at the frog and decides to prove the frog wrong. He puts his other club away, and grabs a 9-iron. Boom! he hits it 10 inches from the cup. He is shocked!

He says to the frog, "Wow that's amazing. You must be a lucky frog, eh?" The frog replies "Ribbit. Lucky frog." The man decides to take the frog with him to the next hole. "What do you think frog?" the man asks. "Ribbit. 3-wood."
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The guy takes out a 3-wood, and boom! A hole in one.

The man is befuddled and doesn't know what to say. By the end of the day, the man has golfed the best game of golf in his life and asks the frog, "OK where to next?" The frog replies, "Ribbit. Las Vegas." They go to Las Vegas and the guy says, "OK frog, now what?" The frog says, "Ribbit. Roulette."